Welcome to Communications 101, Integrated Communications & Marketing Plans.

This session is for those tasked with executing marketing and communications strategic planning and/or those that would like to understand marketing and communications strategy better. This is a practical guide on HOW to create an integrated marketing communications plan and HOW LONG content creation and communication ACTUALLY take.

Intended Results of Session:
1. Participants will learn what an integrated marketing and communications plan is.
2. Participants will be exposed to what the difference is between a strategy, tool, and method within a this strategy.
3. Participants will learn the estimated time it takes to create content and colleterial pieces commonly used in a plan.